Knowledge Hub
Emotional Manipulation By AI Companions
Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet Kaan-Uğuralp
HBS Working Paper, 2025
AI-companion apps such as Replika, Chai, and Character.ai promise relational benefits—yet many boast session lengths that rival gaming platforms while suffering high long-run churn.
A New Framework For Reducing Healthcare Disparities
Susanna Gallani, Mary Witkowski, Lidia Moura, Katie Sonnefeldt
Article, 2025
Despite decades of initiatives to address healthcare inequities in the U.S., disparities across race, gender, geography, and income remain stubbornly persistent.
Gender Disparities In Compensation Of Practicing Cardiothoracic Surgeons: Analyzing The Society Of Thoracic Surgeons Compensation Survey
Cherie Erkmen, Anastasiia Tompkins, Shanda Blackmon, Larry Kaiser, Susanna Gallani, Jennifer Romano, Thomas MacGillivray, Michael Mack
Article, 2025
BACKGROUND: Gender-based pay disparity in compensation is widespread.
Employee Stress Is A Business Risk—Not An HR Problem
Marion Chomse, Lydia Roos, Reeva Misra, Ashley Whillans
Editorial, 2025
Workplace stress, on the rise for decades, has been treated by many organizations as a personal issue instead of a business-critical risk that merits executive oversight.
Unregulated Emotional Risks Of AI Wellness Apps
Julian De Freitas, Glenn Cohen
Article, 2025
We propose that AI-driven wellness apps powered by large language models can foster extreme emotional attachments and dependencies akin to human relationships—posing risks like ambiguous loss and dysfunctional dependence—that challenge current regulatory frameworks and necessitate safeguards and informed interventions within these platforms.
Don’t Let An AI Failure Harm Your Brand
Julian De Freitas
Article, 2025
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind.
Why People Resist Embracing AI
Julian De Freitas
Article, 2025
The success of AI depends not only on its capabilities, which are becoming more advanced each day, but on people’s willingness to harness them.
Disclosure, Humanizing, And Contextual Vulnerability Of Generative AI Chatbots
Julian De Freitas, I. Glenn Cohen
Article, 2025
In the wake of recent advancements in generative AI, regulatory bodies are trying to keep pace.
Reducing Prejudice With Counter-Stereotypical AI
Erik Hermann, Julian De Freitas, Stefano Puntoni
Article, 2025
Based on a review of relevant literature, we propose that the proliferation of AI with human-like and social features presents an unprecedented opportunity to address the underlying cognitive and affective drivers of prejudice.
AI Companions Reduce Loneliness
Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet Uğuralp, Stefano Puntoni
Article, 2025
Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness.
Public Attitudes On Performance For Algorithmic And Human Decision-Makers
Kirk Bansak, Elisabeth Paulson
Article, 2024
This study explores public preferences for algorithmic and human decision-makers (DMs) in high-stakes contexts, how these preferences are shaped by performance metrics, and whether public evaluations of performance differ depending on the type of DM.
The Human Side Of The Future Of Work: Understanding The Role People Play In Shaping A Changing World
Jochen Menges, Lauren Howe, Erika Hall, Jon Jachimowicz, Sharon Parker, Riki Takeuchi, Abhijeet Vadera, Ashley Whillans, Susan Cohen
Article, 2024
For as long as there has been work, there has been a “future of work,” through humans’ ingenuity and drive to get things done easier, faster, and better.
Why Most Resist AI Companions
Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp, Stefano Puntoni, Julian De Freitas
HBS Working Paper, 2024
AI companion applications—designed to serve as synthetic interaction partners—have recently become capable enough to reduce loneliness, a growing public health concern.
Lessons From An App Update At Replika AI: Identity Discontinuity In Human-AI Relationships
Julian De Freitas, Noah Castelo, Ahmet Kaan Uğuralp, Zeliha Oğuz-Uğuralp
HBS Working Paper, 2024
As consumers increasingly interact with AI applications specialized for social relationships, what is the nature and depth of these relationships among actual users, and can company actions influence these dynamics? We find that active users of the US-based AI companion, Replika, feel closer to their AI companion than even their best human friend, and anticipate mourning the loss of their AI companion more than any other technology.
How Automakers Can Address Resistance To Self-Driving Cars
Stuti Agarwal, Julian De Freitas, Carey Morewedge
Article, 2024
Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles.
Return To Office Decisions: A Culture Question?
Yo-Jud Cheng, Boris Groysberg
Article, 2024
Company culture is an important source of competitive advantage and differentiation.
Using The Crowd As An Innovation Partner
Kevin J. Boudreau, Karim R. Lakhani
Article, 2024
From Apple to Merck to Wikipedia, more and more organizations are turning to crowds for help in solving their most vexing innovation and research questions, but managers remain understandably cautious.
A Field Experiment On Search Costs And The Formation Of Scientific Collaborations*
Kevin J. Boudreau, Tom Brady, Ina Ganguli, Patrick Gaule, Eva Guinan, Anthony Hollenberg, and Karim R. Lakhani
Article, 2024
We present the results of a field experiment conducted at Harvard Medical School to understand the extent to which search costs affect matching among scientific collaborators.